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| Tax Tips to Survive
the Economic Downturn |
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Every year, millions of dollars
in Internal Revenue Service (IRS) deductions go unclaimed.
From travel costs to online marketing expenses, many Real
Estate agents spend thousands of dollars conducting and marketing
their business then fail to write those expenses off. It’s
not that agents don’t want that extra money in their
pockets—they simply don’t know about them or don’t
know how to claim them.
Savvy Real Estate agents understand
that tax considerations are an important part of how they
conduct their day-to-day business operations. Understanding
what can and cannot be deducted helps agents understand where
to spend money, how to structure their transactions, and what
records they need to keep. After all, the amount of money
an agent pays in taxes is a key factor in making his or her
business profitable.
As a Real Estate agent,
you’re entitled to claim every expense and write-off
the law allows. If you fail to do so, that’s money you’re
basically throwing away. In today’s economy, ignoring
important deductions can be detrimental to your business.
Below, you’ll find
a list of the most commonly missed or underreported deductions
in the Real Estate industry. To ensure that you’re taking
advantage of every deduction in a legally appropriate manner,
consider having an accountant or other certified tax preparer
help you with your taxes. While you’ll pay a fee for
their services, it’s a tax-deductible fee.
Personal Property
Deduction
Any personal property purchased for use in your business can
be written off. This includes computers, cameras, printers,
fax machines, cell phones, desks, office furniture, lamps,
and more. In the past, tax laws required business owners to
depreciate the cost over the life of an asset, but this is
no longer the case. Today, you can expense the entire purchase
price when you buy it.
Travel Expenses
Did you travel to New York for a Real Estate convention? Did
you take a cab while you were there? If so, you can write
off any expenses incurred during your trip, including airfare,
transportation costs, meals, telephone calls, and business-related
entertainment. You can even write off tips and laundry costs.
Tax experts warn that travel
and entertainment deductions are more likely to be scrutinized
by IRS officials than other types of deductions. However,
as long as your expenses can be substantiated by evidence
like diaries, logs, receipts, paid bills and expense reports,
you have little to worry about. To be on the safe side, document
the place, time, date, amount spent, and any other relevant
information for each expense.
Home Office Deduction
Many Real Estate agents today work from home on a regular
basis, using a portion of their home to conduct business.
This is a legitimate write-off in the eyes of the IRS. Not
only can you deduct the portion of your home used for your
business, you can also write off a percentage of the utilities,
repairs, maintenance and depreciation of the home.
There are a few rules to
this one. For starters, the area that you write off must be
used exclusively for business purposes. In addition, you cannot
have another off-site office location where you conduct business.
If you occasionally work at your brokerage office, you must
spend most of your work time in your home office for it to
be considered the principal place of business.
Mileage
As a sole proprietor, every mile you drive on behalf
of your business is deductible. Keep detailed records of these
miles for each tax year, and be sure to write them off at
the end of the year.
Online Marketing
Any expenses related to online marketing, including domain
registration and regular Web site hosting costs, can also
be claimed as deductions. Even Web site software fees (such
as Dreamweaver or Photoshop) can be written off.
In
addition, if you spend money on Google AdSense and similar
programs, it is likely that you needed to provide your tax
information when you signed up for the service. While most
programs do not withhold taxes, they’ll send you a 1099
if you earned a significant amount of money. Because you’ve
spent money on these programs to earn that money, be sure
to deduct any expenses related to researching and building
your program.
Similarly if you promote your
business through traffic exchanges and you pay for upgrades,
these are also tax deductible. Membership fees for any sites
related to your business are also deductible. For example,
if you pay $25 per month to market your Web site or home listings
through a service or another site, you can deduct those fees.
If you buy Web site templates and graphics for your business
site, these costs are also deductible.
Taxes will never go away.
But by writing off every deduction you're entitled to, you
can help increase your business’ bottom line and overcome
this financial downturn.

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