TRICIA BRISENDINE
Real Estate Exec: Century 21
JR Realty
 Tricia
Brisendine loves what she does—but it isn’t the
paycheck that keeps her focused, it’s the people.
Real Estate is much more than
a profession to Tricia; for one thing, it’s somewhat
of a family affair. Her sister-in-law is also in the business.
Her grandmother, in Real Estate since 1965, still has her
broker’s license today at almost 80 years old—though
she has retired, she keeps it renewed out of love for her
career. And like her grandma, it’s Tricia’s passion
for the business that keeps her happy and successful. She
sees it as much more than just a paycheck. “I would
hate for people to think I was just doing it for the money,”
she says. “It doesn’t even feel like a job. And
the pay is just a bonus.”
It was the circumstances
of Tricia’s life—with some prompting from her
grandmother, naturally—that led her into the industry
in early 2003. At that time, she was a stay-at-home mom to
an infant daughter (who has since been joined by a little
sister), and wanted a job that would provide her with the
flexibility that full-time motherhood requires. With a degree
in business and marketing from UNLV and a professional background
in sales, she was well accustomed to working on commission
and providing top-notch customer service, so Real Estate was
a natural choice. Right away, she knew she’d found her
calling. She had owned her first home at age 24, and she realized
how much she enjoyed helping others achieve the same goal
of home ownership.
Tricia also found pleasure in working so closely with people.
“I love building new relationships,” she says,
and as a REALTOR® with Century 21 JR Realty, she gets
to do plenty of that. She has a genuine concern for her clients,
and a strong and selfless desire to help them achieve their
goals, which leads her to go above and beyond even if it means
creating more work for herself. “I act as if each one
is my own personal transaction,” she says. “I
want to make sure they’ve had all their options presented
to them, whether it takes three months or three days.”
If an offer is out and a new listing pops up that Tricia thinks
would be perfect for that particular client, she shows it
to them “just in case.”
Fulfilling her clients’
wishes means really getting to know their unique needs and
preferences, requiring a listening ear and a constantly open
path of communication. “Sometimes we’re kind of
like therapists,” she laughs. Tricia says she keeps
herself completely accessible, even at odd times, and works
seven days a week to accommodate her clients’ varying
schedules.
 Due
to this unfaltering dedication, her business is largely referral-based.
“I don’t farm for clients,” Tricia says.
She spends very little time and money on marketing her services,
only because her previous clients keep recommending her to
others. Keeping people satisfied is her No. 1 priority. “I
don’t let the paycheck come first, I let the client
come first. They remember the time and level of service that
I provide,” she says. In turn, they show appreciation
by recommending her to everyone they know, which translates
into a strong circle of clientele for Tricia. “This
is a career—it isn’t just a job,” she says,
“and the only way to make it a career is to get a good
client base going.
 Tricia
prides herself on keeping her clients fully informed during
all phases of the home-buying process, making sure they understand
exactly what each step entails. That means also keeping herself
in the loop, which is why she is a strong advocate of continuing
education—a commitment to bettering herself as a REALTOR®
that she takes very seriously. Tricia has earned her ABR and
GRI designations, is currently working toward her RRG, and
attends seminars on a wide variety of topics, from marketing
to foreclosures. “Learning what the industry is doing
helps keep you ahead of the game,” Tricia says. She
has also recently joined the Women’s Council of REALTORS®
as a member of the marketing committee, and although she says
she’s “just getting her feet wet,” Tricia
looks forward to getting more involved and bringing more people
into the organization, and garnering all the education she
can by learning from other successful professionals in the
industry
A
wholehearted concern for her clients, a true devotion to her
job, and an unwavering commitment to service are only a few
of the things that make Tricia love her line of work. Aside
from that, she also enjoys her profession for a much simpler
reason: curiosity. “I love seeing floor plans, and how
people decorate,” she admits. All things considered,
she couldn’t have chosen a more fitting vocation—just
ask her satisfied customers.
Tricia can be reached by calling
(702) 564-5142, or e-mail TriciaBrisendine@aol.com.
Photography: Britt
Pierson
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